United Way Brings a New Beat to Community Support

It is not often that you see a music video brought to you by a local not-for-profit. And it is even less often that you hear from senior level volunteers and business leaders in the community (yes, some got a sneak peek) that a certain music video brought a tear to their eye and left them feeling inspired.

Thursday, September 15th marked a day of change for community support in the Alberta Capital Region, as United Way held its annual fundraising campaign kick off.

This year is the 70th anniversary of United Way in the Alberta Capital Region, said Mike Percy, 2011 Campaign Chair, who shared his personal story as a young person who needed support. What better way to usher in a new era than with a high impact, more modern look and tone for what we can accomplish together? Change really does start here, with each and every one of us being a part of making the greatest impact possible on the social issues that matter most in our community.

Along with announcing a fundraising goal of $21.5 million to help with the continuation of numerous critical programs in the social services sector, United Way of the Alberta Capital Region ushered in a new brand with an upbeat rap.  Our feature artists, RJ Cui, Fender Case, Omar Mouallem and Doris Djulic closed the program with a crowd-pleasing live performance.  By the end of the event, everyone was on their feet dancing and singing along.

You have to admit, once you hear it, the song sticks with you.  Thanks to the great team and crew who helped us produce this amazing piece of work.  Our community will benefit from your talent.