Campaign Kicks off with a Million Dollar Match

An exciting announcement from the Edmonton Community Foundation, a standing ovation for keynote Toni Morgan, the surprise entrance of a human chuckwagon team and trending number one on Twitter…the 2015 United Way Campaign is off to a great start.

Attendees learned about the considerable progress being made in our community towards helping solve poverty, thanks to their fundraising efforts. And, they were the first to hear a special announcement from the Edmonton Community Foundation about a $1 million matched donation program that could see some United Way supporters potentially double their impact in the community.

(Left to right) Campaign Chair, Ruth Kelly, Mayor Don Iveson and Ted Kouri, Edmonton Community Foundation Board Chair share details of the match donation program.

The matched donation program is available to new United Way leadership donors (those that choose to give an annual gift ranging from $1,200 to $9,999). All gifts fitting this criterial will be matched dollar for dollar. United Way’s existing leadership donors who choose to increase their gift in 2015/16, will have the value of their increase matched.

All matched funds will go directly toward helping achieve strategies and targets outlined in United Way’s Impact Scorecard.

The announcement came as part of a shared commitment between Edmonton Community Foundation and United Way, in support of End Poverty Edmonton – a movement with a vision to end poverty in a generation.

“This is the first-ever match developed between these organizations and provided by the Edmonton Community Foundation. This powerful collaboration is a testament to the kind of desire and energy Edmontonians have in changing lives in our city,” said Don Iveson, Mayor of the City of Edmonton. “Indeed, by working together, we can overcome community challenges in strength and numbers. And, yes, poverty is next.”

Mayor Iveson and Ted Kouri

Toni Morgan captivated the close to 750 attendees with her journey from Homeless to Harvard. A true “problem solver”, Toni overcame enormous challenges through her own dedication and support from community organizations.

Toni addresses the crowd at the 2015 Campaign Kickoff in Hall D at the Shaw Conference Centre

“Along with funds, the shift that can bring people in off the streets involves a “re-distribution of power. Someone gave me the opportunity,” advised Toni.

Another Kickoff highlight was the surprise visit of a human chuckwagon team to promote the new, community-wide Wild Wagons Showdown at Fort Edmonton Park on November 8. Visit for details.

The human chuckwagon team enters Hall D at the Shaw.

Tom Redl and Rob Bennett commit to entering teams in the Wild Wagons Showdown races on November 8th and challenge the crowd to enter as well. Suit Down & Saddle Up! Check out to participate.

(Left to right) Rob Bennett, VP, Retail Financial Services, ATB Financial Tom Redl, President &CEO Chandos Construction Ltd.

Our campaign #povertyisnext trended number one in Canada on Twitter after emcees Nancy Carlson and Gord Steinke from Global Edmonton encouraged the crowd to “pick up their phones and tweet”. 

Nancy Carlson and Gord Steinke, Global Edmonton

The 2015 Campaign is off to a fantastic start after this inspirational Kickoff Luncheon!