Community on the Right Track to Help Solve Poverty

Thousands of lives changed already as United Way reaches campaign mid-point.
EDMONTON, AB – Thursday morning, hundreds of community members, dressed in their best western attire, came together to celebrate the tremendous progress of workplace fundraising campaigns, at United Way’s Round Up Breakfast at the Shaw Conference Centre. 

The sound of train whistles filled the room as it was announced that $14.3 million has been raised to date, but the real focus was on the thousands of people living in poverty who will receive help – and the positive impact that donations are making, right here in the Alberta Capital Region. 

2014 Campaign Chair, Ruth Kelly, President and Publisher of Venture Publishing, commended everyone for their efforts so far and encouraged them to keep the momentum going. “We are not done yet – we have many steps to go before the end of this year – and even larger strides to make if we are to create the kind of impact we have set-out to achieve over the next three years,” she said.  “But I have every bit of confidence and faith in this community – in all of you – to make significant inroads to achieving these milestones,” said Kelly.

United Way has traditionally set an annual campaign fundraising target, but this year -- with the release of a new community impact scorecard -- longer-term goals have been set for both dollars raised and impact on the lives of people living in poverty.  While this year's campaign is expected to exceed the $23 million mark, the goal is for the annual campaign target to reach the $30 million dollar level by 2016.  The fundraising targets will be significant, but the greatest achievements will be seen through the 22,000 additional people who stand to be helped over this three-year time period.  This goes above and beyond the lives already being impacted through strategies and programs outlined in the scorecard.

Over 500 people attended the breakfast event, including volunteers, CEOs, workplace campaign donors, community leaders and dignitaries from the Alberta Capital Region.  Several companies were acknowledged for their outstanding efforts, including, Enbridge Pipelines who raised nearly $1.5 million for community and PCL Construction and its employees, who once again broke their own fundraising record by raising $2.9 million this year.

To learn more about United Way, the community impact scorecard and specific targets over the next three years, please visit
About United Way
United Way brings community members together to create pathways out of poverty and make the greatest impact possible on the most pressing social challenges in our community.

Nancy Critchley, Director, Communications, United Way of the Alberta Capital Region     
Office: 780-443-8381 Mobile: 780-909-1794 Email: