Having the Heart to Tackle Poverty

FORT SASKATCHEWAN, AB- On Tuesday, May 27th, seven companies from the industrial heartland joined forces with the City of Fort Saskatchewan to officially launch the inaugural Heartland Challenge. The challenge is in support of United Way of the Alberta Capital Region and its efforts to end poverty.
“The Heartland Challenge isn’t a competition in the traditional sense,” said Kevin Melnyk, plant manager for Agrium and Chair of the Heartland Challenge. “It is a challenge to each other to make a difference in the Alberta Capital Region – starting right here – in our own community.”
The Heartland Challenge recognizes that poverty exists in every community. Sudden illness, lack of education, domestic violence, transportation challenges and intergenerational poverty are some of the many reasons people fall into poverty. The participants in the Heartland Challenge believe that, working together, they can make a difference.
More than a fund-raising effort, the Heartland Challenge is about giving back to the community. Employees will be encouraged to roll up their sleeves to get involved in projects, donation drives, and other volunteer efforts that will help make the region better for all. The challenge encourages everyone to be a part of the solution. Over the coming months, a number of activities are planned, including bus tours of social agencies, serving lunch to seniors at Operation Friendship and Youth Empowerment and Support Services (YESS), and a book donation drive for Next Steps School in Fort Saskatchewan.
Participants in the Heartland Challenge are (to date):
Agrium; City of Fort Saskatchewan; Dow Chemical Canada ULC/Dow AgroSciences/MEGlobal Canada; Evonik Canada Inc.; Pembina Pipeline Corporation; Shell Scotford; Sherritt International Corporation and Umicore Canada Inc.
About United Way
United Way brings community members together to create pathways out of poverty. Working with more than 55 community partners, United Way is committed to ending poverty in our region by addressing the root causes, by focusing on three primary areas: Education, Income and Wellness. To learn more about United Way, please visit myunitedway.ca.

Nancy Critchley Director, Communications United Way of the Alberta Capital Region
Office: 780-443-8381
Mobile: 780-909-1794 ncritchley@myunitedway.ca