An exciting announcement from the Edmonton Community Foundation, a standing ovation for keynote Toni Morgan, the surprise entrance of a human chuckwagon team and trending number one on Twitter…the 2015 United Way Campaign is off to a great start.
Attendees learned about the considerable progress being made in our community towards helping solve poverty, thanks to their fundraising efforts. And, they were the first to hear a special announcement from the Edmonton Community Foundation about a $1 million matched donation program that could see some United Way supporters potentially double their impact in the community.
The matched donation program is available to new United Way leadership donors (those that choose to give an annual gift ranging from $1,200 to $9,999). All gifts fitting this criterial will be matched dollar for dollar. United Way’s existing leadership donors who choose to increase their gift in 2015/16, will have the value of their increase matched.
All matched funds will go directly toward helping achieve strategies and targets outlined in United Way’s Impact Scorecard.
The announcement came as part of a shared commitment between Edmonton Community Foundation and United Way, in support of End Poverty Edmonton – a movement with a vision to end poverty in a generation.
“This is the first-ever match developed between these organizations and provided by the Edmonton Community Foundation. This powerful collaboration is a testament to the kind of desire and energy Edmontonians have in changing lives in our city,” said Don Iveson, Mayor of the City of Edmonton. “Indeed, by working together, we can overcome community challenges in strength and numbers. And, yes, poverty is next.”
Toni Morgan captivated the close to 750 attendees with her journey from Homeless to Harvard. A true “problem solver”, Toni overcame enormous challenges through her own dedication and support from community organizations.
Another Kickoff highlight was the surprise visit of a human chuckwagon team to promote the new, community-wide Wild Wagons Showdown at Fort Edmonton Park on November 8. Visit wildwagons.ca for details.
Tom Redl and Rob Bennett commit to entering teams in the Wild Wagons Showdown races on November 8th and challenge the crowd to enter as well. Suit Down & Saddle Up! Check out wildwagons.ca to participate.
Our campaign #povertyisnext trended number one in Canada on Twitter after emcees Nancy Carlson and Gord Steinke from Global Edmonton encouraged the crowd to “pick up their phones and tweet”.
The 2015 Campaign is off to a fantastic start after this inspirational Kickoff Luncheon!