The Gift of Warmth

As Murielle* looked through the donation bin, a weight was slowly lifted from her shoulders. The sole provider for her growing grandson, Bobby*, she couldn’t afford to pay for both groceries and new winter wear that month. Luckily, a kind Edmontonian had donated a coat that was waiting for Bobby at the local distribution centre.

Whether it be from a crisis or sharply rising living expenses, many local families simply don't have the means to purchase the clothing needed to stay warm during Alberta’s harsh winters. Coats for Kids & Families is a United Way run program that ensures families and individuals with limited resources have access to the proper winter wear needed for our cold Edmonton winters. 


Through the help of our community partners, United Way was able to distribute 8,300 coats in 2017. Already this year, requests for over 6,000 coats have come in and the cold weather is not even in full force yet, so the need will be even greater. With your help, that demand can be met. Bring new or gently used winter wear to participating Page the Cleaner locations and CIBC branches until the end of December. Mitts, toques, men’s coats and infant winter wear are always on the high needs list. For more information, please go to If you require a coat please contact 211.

*Names have been changed to protect identity

Show Your Local Love.