United Way’s #UNIGNORABLE campaign draws on a long tradition of art for social change. United Ways across the country partnered with Pantone® to create a signature colour to help raise awareness about local issues. Multiple artists have also contributed to bringing this campaign to life, both nationally and locally.
World-renowned illustrator, Malika Favre, has created graphic illustrations incorporating the colour to draw attention to poverty and its related issues. Malika Favre is a French illustrator based in London, whose unmistakable style has established her as one of the world’s most sought after graphic artists. Her bold, minimal style – often described as Pop Art meets OpArt – is a striking lesson in the use of positive/negative space and colour. Her illustrations have appeared in The New Yorker, Vogue, Penguin Books and other publications.
“The idea behind the campaign was to grab people’s attention with a unique and bold colour combined with a hidden narrative that highlights everyday issues,” Favre explains. “Our colour is here to make them look and our story to make them think.”
For United Way’s #UNIGNORABLE campaign, Malika created eight illustrations, each highlighting a single issue that holds too many Canadians back: poverty, unemployment, social isolation, domestic violence, hunger, mental health, high school dropout rates and homelessness.
Artists in the the Alberta Capital Region have joined in as well. The #UNIGNORABLE theme was brought to life during United Way’s local Campaign Kickoff event in September through dance, spoken word, and two art installations.
The first installation is a seven meter-wide “unignorable” wall created by Smooth Pursuit and Elemental Interior Design. It includes facts about local issues and stories of people whose lives have been transformed by the help they received. The second installation is a large graffiti wall created by Real Fresh Canvas Co. and Rust Magic. Viewers are invited to add to the piece by sharing why poverty is #UNIGNORABLE to them.
The local #UNIGNORABLE installation pieces will be on display at various workplaces throughout the region, including the Edmonton Tower (10111 - 104 Ave.) September 21 – October 12.
Show Your Local Love.