You’re an innovative thinker with solid hands-on experience in creating and delivering digital marketing ideas and content. You keep up with trends and understand what drives online traffic and engages stakeholders. You know how to influence, engage and align them through creative digital marketing strategies that deliver an impactful brand experience.
You’re highly effective at assessing digital marketing challenges and bringing forward new opportunities that will grow awareness and support for United Way in the overall community. You can monitor and optimize existing websites by implementing SEO strategies; and are experienced at analyzing and reporting on digital results and ROI that you turn into clear recommendations for change.
You’re a strategic thinker with strong attention to detail, as you assess and explore new digital markets and methods for reaching members of the community. You’re known for your ability to multi-task and work extremely well under deadlines.
As the Digital Marketing Advisor, your duties include working with a team to shape and implement digital marketing strategies that create awareness, build brand and generate financial support. You will coordinate, develop and implement engaging, interactive awareness and community wide fundraising campaigns via email, social media and other crowdfunding and online giving platforms. This includes regular digital design, creation of web pages, and various content development.
You’re an expert in Google Adwords and in effectively using Google Analytics to create and maintain reports on digital marketing activities as well as to help coordinate, implement and promote new digital and experiential marketing programs.
Reporting to the Director of Engagement Marketing, your position works closely with the Manager of Digital Media as well as the entire Community Engagement team.
As for the ideal professional attributes, you have them all:
personally aligned with United Way’s mission
a strong project manager with excellent written and verbal communication skills
able to work independently as well as departmentally cross functionally
results oriented, yet flexible in adapting to changing priorities and unforeseen challenges
an expert in using email marketing software
efficiency and creativity in building websites with Wordpress, HTML (CSS is considered an asset)
experienced in developing and managing digital promotions, and working on all social media platforms
working knowledge of Adobe Creative Suite and video production is considered an asset
You will have a degree or diploma in a related area plus a minimum of three years of experience in a similar position and or equivalent combination of education and experience.
This position is currently available and will be filled when the right candidate is found. Please submit your resume and cover letter in confidence to firstname.lastname@example.org
United Way of the Alberta Capital Region is committed to creating an inclusive workplace that reflects our diverse community that we serve. Our commitment to diversity and inclusion goes beyond promoting equity and we encourage candidates from diverse backgrounds and those who may need accommodation to apply. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work.