Community comes together to orchestrate change

United Way 2013 fundraising goal announced to the tune of $23.6 million

EDMONTON, AB – On Thursday, September 19th, more than 700 community supporters gathered at the Edmonton EXPO Centre for United Way’s annual fundraising kick off lunch.  

The 2013 fundraising goal of $23.6 million was announced by Campaign Chair, Gary Bosgoed, Senior Vice President of Edmonton Operations, WorleyParsons Canada Services Ltd.  

Guests had the honour of hearing an inspiring message from keynote speaker, internationally renowned Canadian symphony conductor, Boris Brott who delivered an inspiring address about working together to create change. Brott’s message echoed United Way’s plan, Creating Pathways Out of Poverty, which focuses on bringing community together to end poverty in our region.

United Way’s strategy includes three focus areas – education, income and wellness. The goal is to build financial stability and independence, create healthy, safe communities and strengthen the well-being of individuals and families, and support children through their development, all the way to high school completion.

Gary Bosgoed, stated in his remarks to guests why ending poverty is something we must all do together.
“For 120,000 people in the Alberta Capital Region – poverty is their life – their reality.  And of that 120,000 – 37,000 are children.  Kids – who aren’t concerned about the latest in video games or fashion trends – but they are concerned about getting enough to eat,” explained Bosgoed. “It’s been a long time coming – and I’m very glad that we – that’s all of us –you, me, United Way, our partners in Government and more than 55 community agencies, have hammered a stake into the ground and declared an ambitious goal – ending poverty.  I believe this is a goal we can achieve.”

United Way also revealed their 2013 campaign video, a documentary-style video focused on the realities and definition of living in poverty in our region and how we can all work to contribute to the solution.  

The annual fundraising campaign includes participation by over 400 organizations in the public and private sectors, as well as by generous individuals throughout the community.  The campaign runs through the fall season, with the final results announced at the Red Tie Gala celebration in February.

Residents who aren’t part of workplace campaigns, but who wish to show their support in addressing poverty in our community, can make their donations online at or by calling the local United Way office at 780-990-1000.

The 2013 United Way campaign video can be viewed at

About United Way
United Way brings community members together to create pathways out of poverty and make the greatest impact possible on the most pressing social challenges in our community.


For more information or to coordinate interviews, please contact:
Nancy Critchley

Director, Communications
United Way of the Alberta Capital Region
780-443-8381  780-909-1794