The need is great, but you’re greater…please give’r!

EDMONTON, AB – On Thursday, September 15th, over 700 community supporters gathered at the Shaw Conference Centre for United Way’s 2016 fundraising kickoff.

The theme of this year’s campaign is about rising to the challenge and tackling adversity head on. And, despite tough times, when our community needs us, we rally together and take care of each other.
“It’s been rough year for our province and our region.  Our province has had better times, but we ARE Alberta strong.  And, not only are we are going to be okay, we rally behind those who have been affected, we push past the challenges and we recover,” said Sarah Chan, 2016 United Way Campaign Co-Chair, and Edmonton’s first lady, an entrepreneur and teacher.  “We are resilient and resourceful, and we don’t back down.  And now, more than ever, is the time to rise to this latest challenge.”
Chan and campaign co-chair Tom Redl, President & CEO of Chandos Construction, thanked donors for their support and highlighted why now, more than ever, our community needs to come together to take care of our families, friends and colleagues.
“The need is great…but you’re greater.  There are so many ways to support United Way, and there is capacity for each and every one of us to participate, because truly, every contribution makes a big impact,” said Redl.  “Think about dropping a pebble in the pond and watching it make ripples, the ripples keep going until they reach all sides.  Even a small pebble has far-reaching effects.”
This year marks an important milestone, as United Way celebrates 75 years in the Alberta Capital Region.  A history display featuring some of the organization’s major milestones was set up for guests outside of Hall D.
“It’s inspiring to look back on the difference United Way has made in our community over the past 75 years, thanks to the support of our community and the shared vision we all have for the future,” stated Anne Smith, President and CEO of United Way of the Alberta Capital Region.

Another highlight of the event was musical performances by local artists, the Logan Alexis Singers and Paul Woida.  Keynote speaker, Sarah Hendricks, shared her inspiring story about her struggle with addiction and homelessness, and how she’s creating a different life for her and her child.
Residents who aren’t part of workplace campaigns, but who wish to show their support in addressing poverty in our community, can make donations online at myunitedway.ca or by calling the local United Way office at 780-990-1000.
About United Way
United Way brings community members together to create pathways out of poverty and make the greatest impact possible on the most pressing social challenges in our community.

For more information or to coordinate interviews, please contact:

Nancy Critchley Director, Communications, United Way of the Alberta Capital Region. p. 780-443-8381 c. 780-909-1794 ncritchley@myunitedway.ca