Coats for Kids & Families Launches at Rogers Place

People from around the Capital Region asked to donate warm winter items.

EDMONTON, AB – Tuesday, December 5th at 9:30am, inside Rogers PlaceUnited Way, in partnership with the Edmonton Oil Kings, will kick off the 26th annual Coats for Kids & Families campaign – a program that provides warm coats and other winter items to men, women and children in the Alberta Capital Region.

“It’s hard to imagine enduring our winter months without the appropriate clothing, but for many people living in poverty in our community, that is a cold, harsh reality. Last year we distributed 6,860 coats and we anticipate the need will be just as great this year,” said Jennifer Herrick, Director, Engagement Marketing, United Way. “Working with the generosity of our partners and the people in the Capital Region, we will work to ensure that no one is left out in the cold.”

From October 16th to January 31st, new and gently used winter items can be dropped off at Page The Cleaner locations throughout the Alberta Capital Region.

“Page The Cleaner is proud to be a part of Coats for Kids & Families for the 26th year. The longevity of the program speaks to the need that it’s filling, as well as the commitment of Edmontonians to helping each other,” said Holly Jones, President, Page The Cleaner. “This program is really about the community coming together in a spirit of caring in response to a great need, and achieving something together that none of us as individuals or sponsors could achieve on our own.”  

Once cleaned, the coats are sent to United Way’s In-Kind Exchange for sorting by numerous volunteers and then distributed throughout the community by United Way and partner organizations.  

In addition to the drop-off boxes at Page The Cleaner, Oil Kings game patrons are asked to bring winter items to the December 10th game at Rogers Place. All donorss will receive a pair of vouchers for the January 1st, 2018 game versus Calgary Hitmen.  

“The needs are very real,” said Kevin Radomski, Edmonton Oil Kings Director of Business Operations. “People often think of toys and food around this time of year, and rightfully so, but keeping kids warm is an essential need as well; especially during the colder winter months that are upon us. The challenge to our incredible fans is to once again help our community members who are in need. These are our friends, neighbours and co-workers and we invite everyone to bring their gently-used winter coats to our game versus Swift Current on December 10th, to help keep families in our community warm.”

The launch will also feature a mascot showdown – United Way’s Roary the Lion will go head-to-head with the Oil Kings’ Louie the Lion in a face-off challenge.

The Coats for Kids & Families campaign is presented by United Way of the Alberta Capital Region, Page The Cleaner, the Edmonton Oil Kings and Global Edmonton. Community sponsors include the Edmonton Examiner and the Edmonton Sun.

The Coats for Kids & Families campaign runs from October 16th, 2017 to January 31st, 2018. For a complete list of drop-off locations or to receive a coat, community members can visit

Media Contact: 

Jennifer Herrick, United Way of the Alberta Capital Region, 780-443-8374 (direct) 780-903-9984 (cell) or