My United Way Voice Contest launches for a third year

EDMONTON, AB – On Tuesday, September 26th, after a one-year hiatus, United Way and PlanIt Sound relaunched the unique and exciting My United Way Voice contest. This Capital Region-wide contest, proudly presented by TD, is set to find the next voice against poverty. “We were blown away over the past two years by the response we got from our community and the willingness of singers, rappers and artists to use their style and genre on the topic of poverty,” stated R.J. Cui, CEO of PlanIt Sound.  “Not only is the contest coming back – we’re seriously amping it up!”

Building off the success of the first two years, United Way and PlanIt Sound are giving more people an opportunity to share their voices against poverty.

Entries will be accepted from September 26th through November 3rd, 2017. Singers, rappers and spoken word artists are invited to take a stand against poverty by uploading a YouTube video of their submission, for a chance to win a fully-sponsored prize package valued at $30,000, including:

  • Professionally recorded demo and performance coaching with PlanIt Sound
  • $5,000 cash prize* fully sponsored by TD
  • Top 3 performance and winner announcement at United Way’s Red Tie Gala
  • Red carpet-ready treatment with clothing, jewelry, hair & make up provided by Mr. Derk, Shades of Grey and Pose Salon
  • And new this year, a brand new Honda Civic sponsored by Sherwood Honda**

* Cash prize must go towards items that will help enhance the artist's career (i.e. music equipment, lessons or schooling, performance attire, etc.)
**2 year lease OAC

The winner will be chosen by a community-wide vote, after the top ten videos are selected by a panel of judges. 

“It’s such an inspiring thing to see people from so many different musical and personal backgrounds sharing their voices,” said Mike Kluttig, Vice-President of Community Engagement at United Way. “Some have had their own lived experience with poverty, while others are simply very caring individuals who want to raise awareness and support people who need help right here in our own community.”

This contest is 100 per cent local, attracting artists from around the Alberta Capital Region who care about raising awareness for the cause.

 “When United Way and PlanIt Sound approached us about this contest we knew immediately it was something we needed to be a part of,” said Ron Kary, Owner of Sherwood Honda. “As a local, family-run business participating in a contest that is bringing awareness to an issue right here in the Alberta Capital Region was very important.”

For more information on the My United Way Voice contest, please visit

Download a press kit

About United Way

United Way brings community members together to create pathways out of poverty and make the greatest impact possible on the most pressing social challenges in our community.


For more information, please contact:

United Way of the Alberta Capital Region
p. 780-990.1000