United Way declares the poverty is #UNIGNORABLE at its Campaign Kickoff Luncheon

EDMONTON, AB – With 135,000 people living in poverty locally, United Way of the Alberta Capital Region is declaring that poverty is #UNIGNORABLE. United Way’s 2018 fundraising campaign invites the community to join the movement to create pathways out of poverty for individuals and families in our region.

More than 800 United Way volunteers and donors gathered to officially launch the 2018 United Way Campaign at the Shaw Conference Centre on Thursday, September 20.

Keynote speaker Emily Crockett shared the moving story of how United Way donors helped provide key services that made it possible for her to stay in school and graduate rather than drop out. “They connected me with resources and, because of it all, I got a chance to choose my path in life – instead of only having one path toward poverty,” she shared.

Emily’s story is featured in United Way’s 2018 Campaign Video and can be viewed at bit.ly/EmilyUWACR

“Today, and throughout this campaign, we are drawing attention to the UNIGNORABLE facts which contribute to the picture of poverty in our region,” said Sarah Chan, 2018 United Way Campaign Co-Chair, and Edmonton’s First Lady, an entrepreneur and teacher.

“We know that a better life is possible for each person who is struggling. We can provide a hand up – the right support at the right time – and change those lives,” said Andre Corbould, 2018 United Way Campaign Co-Chair and Deputy Minister of Agriculture and Forestry.

Mayor Don Iveson proclaimed September 20, 2018 “United Way Day” in the City of Edmonton.

The #UNIGNORABLE theme was brought to life through dance, spoken word, and two art installations, including a seven meter-wide display of statistics and success stories and a graffiti wall signed by donors. These pieces will be on display at various workplaces throughout the region, including the Edmonton Tower lobby from September 21 – October 12.

The launch of UnitedWayStoriesYEG.ca was also announced. The site collects stories of individuals who have joined the movement to create a poverty free community. Community members are invited to share their experiences by using #UNIGNORABLE on social media or on the website.

United Way would like to thank presenting sponsor Bayshore Home Health, supporting sponsor Brookfield Residential and media sponsor CTV. 

To make a donation, please visit myunitedway.ca or call 780-990-1000.

About United Way

United Way brings together community members, partners, and strategies to create lasting pathways out of poverty for individuals and families in the Alberta Capital Region.

CONTACT INFORMATION:

For more information or to coordinate interviews, please contact:
Gillian Rutherford
Director, Communications
United Way of the Alberta Capital Region
p. 780-443-8381  c. 587-988-7805
grutherford@myunitedway.ca