How AI & "SimCity" Tech Are Solving Real World Problems

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About the Episode

You don’t need a massive organization to make a massive difference.

In this episode of United Way’s Do Local Good podcast, we sit down with Katelyn Petersen, Chief Experience Officer, and Krista Davis, Director of People Operations at RunWithIt Synthetics (RWI) — an Edmonton-based tech company creating accurate, geospatial digital twins of cities. Think SimCity, but built for real-life decision-making.

RWI partnered with United Way to apply their specialized expertise to the All in for Youth program. Through an internal “hackathon,” their team used synthetic modeling to visualize the long-term, generational impact of improving high school graduation rates in the Alberta Capital Region.

This conversation explores how skills-based volunteering can transform corporate social responsibility (CSR), strengthen employee engagement and demonstrate the powerful role small businesses play in building stronger communities.

All in for Youth (AIFY) brings together local services to help address the complex needs children and families experience when living with low income, such as mental health support, mentoring, before and after school programs, and much more.

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Special Acknowledgments

Our heartfelt thanks to Katelyn Petersen and Krista Davis for sharing how RWI is redefining what it means to give back — proving that innovation and community impact go hand in hand. 

We also extend our gratitude to the teams behind All in for Youth for their dedication to helping young people stay connected, confident, and on track. 

And to every listener – thank you for tuning in and continuing to champion what it means to do local good.