The Heartland Challenge Committee is a collaboration of Alberta’s Heartland area that aims to strengthen the Heartland community in partnership with United Way. Companies and organizations within this committee challenge each other to become more invested with their community through United Way. The vision of the Heartland Challenge Committee is to strive to increase awareness and engagement to provide a greater connection between our employees and our communities, translating into measurable benefits for our annual campaigns.

Upcoming Events

February 6, 2020

Heartland Breakfast Launch Challenge

Early May 2020

Next Step Community Garden Project (Sherwood Park)

May 26, 2020

Next Step Pride Painting & Outdoor Rejuvenation Project (Fort Saskatchewan)

June 2020

Next Step Graduation (all schools)

June 2020

Tools for School Day of Caring (2 Evenings)

August 2020

Homeless Connect Drive

September 2020

Heartland Challenge Agency Bus Tour

November 2020

Heartland Challenge Chili Cook Off & Wrap Event

Agencies Impacted in the Heartland

Strong families mean everything to our community. Helping over 900 families in Fort Saskatchewan area every year. Families walk through our door looking for programs in early childhood development or parenting. Sometimes they also need family support or a helping hand. We help families though early childhood development with parenting programs and family support.

Parents were out of solutions, hopeless, and alone in dealing with the issue of substance abuse/addiction in the home. Our co-founders identified the most significant way to help our youth/adult children with substance abuse issues was though supporting and educating the parents & families.

Linking generations provides mentored and structured visits aimed at building relationships between seniors and youth in our community. The program brings the generations together so they can share their knowledge and life experiences and encourages volunteering and social responsibility in youth.

In 1981, a group of concerned citizens from Sherwood Park, Fort Saskatchewan, and rural areas of Strathcona County met to assess the issue of family violence. In 1982, the Strathcona Shelter Society Ltd. was incorporated as a nonprofit charitable organization. In 1984, the society opened the doors of A Safe Place, a shelter for abused women and their children.

For a full list of agencies we partner with in the Heartland Region
(Fort Saskatchewan, Sherwood Park and Strathcona County) please click here.
To keep up with what is new in the Heartland Challenge click our Facebook page here.
For inquiries please contact Renée Chan with United Way at 780-443-8353 or

“We make a living by what we get but we make a life by what we give.”
-Winston Churchill

Andre PoitrasHeartland Challenge