Empower U

Empower U – Building Confident Futures is a financial empowerment program that helps participants increase their knowledge, tools and access to resources to meet their financial goals. It combines financial education, one-on-one financial coaching and matched savings.

Empower U hero image

Contact

For more information about Empower U, contact:

780-990-1000

Building Confident Futures

A Need for Specialized Services

There is compelling evidence that women and the families they care for have more barriers to achieving financial security. This can result from a variety of circumstances.

  • 53% of those experiencing poverty are women, 11% identify as Indigenous and 42% identify as visible minorities. (Source: A Profile of Poverty in Edmonton 2019 – Edmonton Social Planning Council, May 2019)
  • Women tend to live longer, have had fewer years in paid work and have lower average earnings than men. (Source: Prosper Canada Centre for Financial Literacy – Financial Literacy and People Living in Low Incomes, November 2015. )
  • Banking can be particularly challenging for marginalized people who have limited experiences with mainstream financial institutions because they feel intimidated, unwelcome, or that products and services do not meet their needs. Source: Prosper Canada Centre for Financial Literacy – Financial Literacy and People Living in Low Incomes, November 2015.)

Program Overview

Through Empower U, participants will learn how to:

  • Save money
  • Reduce debt
  • Improve credit
  • Budget
  • Set short term and long-term financial goals
  • Become a homeowner
  • Invest money for you or your children’s education
  • Access government benefits and subsidies

Program Delivery

Empower U includes nine two-hour modules delivered over 10 to 14 weeks, depending on the agency.

The modules covered by Empower U are:

  • Exploring our relationship with money
  • Income and taxes
  • Budgeting
  • Banking and financial services
  • Savings
  • Credit basics
  • Credit reporting
  • Debt
  • The wise consumer

Matched Savings

Savings are matched in the Empower U program at a 2:1 ratio. For example, if a participant saves $250 over the five-month period, the program matches the savings by adding $500, for a total of $750. These savings can be used as an investment in their children’s education through an RESP; TFSA (GIC) towards a specific financial goal or as an emergency fund. Emergency funds can be used to cover unexpected expenses, job loss or sudden illness.

Empower U partners with financial planners and practitioners to provide one-on-one financial coaching support. After completing the financial modules, a volunteer financial coach helps participants identify, plan for and achieve their financial goals.

Program Impact (2012-2024)

In 2024, Empower U graduated 216 participants in the program. 115 participants took part in the matched savings, saving over $91,000 in total. "Empower U consistently demonstrates substantial improvements in participants' financial health across multiple dimensions. The program's impact on savings habits is particularly significant – the percentage of participants regularly saving money more than doubled from 22% pre-program to 55% at completion, further increasing to 65% six months later. The proportion of participants with no savings dropped from 31% to 17% six months after completion, indicating sustainable and lasting changes in savings behaviours. Financial awareness and literacy also improved. Credit score awareness increased from 31% pre-program to 48% at completion and 65% six months later, with tangible improvements in actual scores over time. Budgeting skills were widely adopted, with 75% of participants creating monthly budgets and 73% actively using them by program end. The program's comprehensive approach, combining financial education with matched savings opportunities, contributed to reduced financial stress and increased confidence." - 2024 Empower U Evaluation Report, prepared by Three Hive Consulting.

2,615

participants have graduated from Empower U.

$1,291,000

combined participant savings and matched savings dollars through Empower U.

3,707

people have enrolled to participate in Empower U.

Our Funding Partners